Norse Projects Regular Denim Jeans in Indigo. A five pocket profile constructed from 100% Italian cotton-denim, these Norse Projects jeans have been tailored to a regular fit with a regular rise and leg which tapers slightly from the knee to hem. Made with a focus on quality and fabric, rational use of water and energy has been used to create the trim of this style and no synthetic materials or chemicals have been used to make the rivets and buttons, which can be seen on the waistband and two front pockets. Inspired by classic denim styles, the waistband is secured by a single button with a zippered fly detail centrally below and two open entrance curved pockets sit on either side of the waist, with an additional coin compartment within the right side. Additionally, on the reverse two shaped patch pockets sit below a shaped yoke for additional storage.

Known for using a combination of natural fibres and modern performance fabrics sourced from around the world, Norse Projects has presented a new array of designs for SP21 which offer protection from the elements and style during the build up to summer. With unpredictable rainfall but rising temperatures, a combination of breathability, durability and classic styling is notable across the collection which includes practical waterproof coats, essential cotton t-shirts and denim jeans crafted with longevity in mind.